case study



The Sentinel Hotel / Portland, Oregon

Identify a compelling story and elevate enough details, and you can achieve something approaching transcendence. Poitou is a branding and design studio that believes in the magic that occurs when a great hotelier meets a great story and great design. Case in point, the Sentinel Hotel. In 2014, Provenance Hotels hired Poitou to rebrand and relaunch the Governor, a 105-year old Portland hotel with a checkered past. In less than 3 years, RevPar at the Sentinel increased by 76% and the property has continued to enjoy the highest RevPar in Portland for the past three years in a row. Higher than the Ace. In 2016, Conde Nast Traveler named Sentinel the best hotel in the Pacific Northwest. And, as far as we’re concerned, it’s all in the details.